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Course Overview

The Digital Service Business and Marketing -course has three main learning objectives: project work, collaboration and knowledge creation. The course starts with orientation and continues by a phase were the students work by their own schedules. The course is finalized by presentation of the project, delivering the outcome to the client, delivering the academic writing work and evaluation.

See below more information about the course.

Study points, learning tasks?

General information

The Digital Services Business and Marketing-course consists of a project work (group work) and an individual writing work (each student does their own theory report). See more information of these tasks:


Development Project (5 ECTS)

Academic Writing (Theory Report) (5 ECTS).

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So how should I prepare myself?


Before heading into work we'll do some preparation.

  • Think about what you're interested in at your field of digital business.
    You'll need this information when choosing a project and a topic to learn more and write about later on.

  • Get yourself familiar with Trello. You can find quick guides here.

  • Register yourself to Trello. If you want to be anonymous, create an alias.

  • Participate in the kick-off session of the course. 

What is my grade based on?


The evaluation of the tasks is done in the end of the course.

The Development Project part of the course is evaluated by using 360 method. This means that first students evaluate themselves and then students evaluate project team members. Client feedback is asked and based on the feedback and the reviews, the coaches give the final grades.

The evaluation is done from the viewpoint of the learning objectives of the project. 

The Academic Writing (Theory Report) is evaluated by the coaches. The evaluation is based on topic, scope, structure, referencing skills and overall quality of the work.

See below the guidelines for the grades.

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