Course Overview
Digital Marketing (and Sales) & Modelling a Digital Service & Custom Digital Project
This practical course focuses on three key learning goals:
Project Work
Collaboration
Knowledge Creation
Students progress through three phases:
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Orientation
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Self-paced and team-based project work
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Final delivery: project presentation, client handover, academic submission and evaluation
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Reflection: 360 degrees evaluation
What you'll learn?
Project Management Skills
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Implement a goal-oriented project with a real client
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Take expert roles within a collaborative team
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Apply research-based development tools and methods
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Take responsibility and make informed decisions
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Solve real problems creatively and improve working methods
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Deliver sustainable, customer-oriented, and viable solutions
Course structure
Phase
Description
Orientation
Intro sessions, tools, and goals
Project Work
Self-directed team work
Final Delivery
Present project to client + submit academic report
Reflection
Evaluation from self, team, customer, and coaches
Included in the Course
Real-world client project
Academic support
Team-based learning
Digital marketing tools
Service design approach
Evaluation and feedback
Study points, learning tasks?
General information
The Digital Marketing (and Sales) & Modelling a Digital Service & Custom Project consists of a project work (group work) and an individual writing work (each student does their own theory report). Find more information about these tasks:
So how should I prepare myself to start the course?
Orientation
Before getting into work, we'll do some preparation.
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Think about what interests you in the field of digital business. You'll need this information when selecting a project and a topic to delve into and write about later.
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Familiarize yourself with Trello. You can find easy-to-follow quick guides available in the "Project Management Tool: Trello" section on the Development Project webpage.
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Register on Trello. If you prefer to remain anonymous, create an alias.
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Take part in the kick-off session of the course.
Working while studying?
WBL can help you complete study credits through work.
What is my grade based on?
Course Evaluation
All tasks are evaluated at the end of the course.
Typical assignments in study units or custom projects consist of two parts and both parts are 50%, if not otherwise agreed with coaches:
📝 A) INDIVIDUAL WORK
(Online Studies or Theory Report)
Two options:
a) follow the instructions and evaluation criteria in Canvas -online learning platform
b) if custom project: create a 5-page report on Laurea's thesis-template on agreed topic. Evaluation criteria:
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Relevance and clarity of the topic
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Scope and depth of content
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Structure and organization
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Use of proper referencing
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Overall quality of writing
💼 B) GROUP WORK
(Customer project or RDI-project)
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authentic digital development project for agreed customer or RDI-project
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requirements for project are defined by customer, they can be e.g. PowerPoints, mockup of service, online service, event or campaign with analytics, or other format
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360 –degree evaluation is applied: development feedback is collected from student self, customer, team members, and coaches. Coach will have a final say, and mark the grade in learning admin system
Extra credit opportunities
Laurea DLL offers students two additional hands-on project opportunities, each worth 3–5 ECTS credits:
💻 Web & Cloud Development
Work on real-world development tasks using:
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WordPress with the Astra theme
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WooCommerce
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Microsoft Azure
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Full technical support is provided.
🎮 Game Development
Develop your own personal or hobby game projects to enhance your skills and grow your portfolio.
Both project paths are designed to support your academic learning and professional development.
Contact for Web & Cloud and Game Development Projects:
